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Screw The Cubicle

Hi, I'm Lydia! I help solopreneurs build tiny but mighty businesses they can run in 25 hours a week or less. Every month, I share real advice on simplifying your business, reclaiming your time, and creating more freedom without sacrificing income.

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What I'm Retiring in February

I've been sharing over the last few weeks that I'm focusing my business on established solopreneurs, people who already have businesses but need help simplifying what they've built. And that means I need to make a practical decision about capacity. I can't serve both audiences well at the same time. Beginners need different support than someone who's been in business for 2-3 years +. It's different frameworks, different conversations, and different energy. So I'm choosing to specialize. Which...

I've been working with solopreneurs for over a decade now, and I want to share a pattern I keep seeing. Someone comes to me feeling stuck or overwhelmed in their business. They tell me they need help with marketing, or they need a better system, or they're not sure how to scale. And then we start talking, and I realize...they don't actually need more. They need less. Their business doesn't need to grow. It needs to be simplified. But we're all so conditioned to think that the answer to any...

I see a lot of successful entrepreneurs follow this trajectory: Sell out your 1:1 ➡️ Create a group program to scale your time ➡️ Write a book to reach a bigger audience ➡️ Build an empire And I totally get it. That path works for a lot of people. But what if I just want to stay at one-on-one? What if I enjoy that depth of work and it's just... enough? If my roster is full, I can celebrate. I don't have to do more work. I don't have to have more clients. I can just stay here and be happy with...

My monthly newsletter sent at the end of every month, to stay connected and inspire reflection for creating meaningful work and a purpose-driven business. Hi Reader, What a whirlwind May has been! I'm sitting here in Bali with a huge smile on my face thinking about all the amazing things that happened this month. First up - Singapore! OMG, I finally made it there and had the most incredible meetup with some of my community. There's seriously nothing like meeting people face-to-face after...

When I was working in corporate, I didn’t hear my own voice. I couldn’t feel my instincts. I was so busy working 40, sometimes 60 hours a week, that I didn’t have the energy to ask the important questions: What am I doing? Why am I doing this? Is it worth the sacrifice? I remember calling my partner from a hotel room in Moscow during a business trip, completely frozen with panic and anxiety. My body had shut down from overworking and stress. It was terrifying, but it became the wake-up call I...

Hey Reader, I want to share a question that completely transformed my business (and my life): “What’s enough?” In 2015, I hit my highest revenue year ever in my business. From the outside looking in, I was crushing it. But inside? I was absolutely miserable. I was working more hours than I had in my corporate job. I had a growing team to manage, multiple offers to maintain, and an endless to-do list. I was chasing more growth, more revenue, more clients… without ever stopping to ask why. Then...

The first question at almost every dinner party: "So, what do you do?" And then we answer with our job title, as if those few words could actually capture the fullness of who we are. I remember when I first started questioning this habit. I was at a networking event, automatically launching into my rehearsed elevator pitch about being a "Business Development Director" – and suddenly thought, "Wait, is this really who I am? Or just what I do?" That moment was the beginning of a much bigger...

My monthly newsletter sent at the end of every month, to stay connected and inspire reflection for creating meaningful work and a purpose-driven business. Hi Reader, I've just landed back in Bali after spending the entire month of February on a workcation in Vietnam, and wow - what a month it's been! Switching up my usual surroundings and working from cafes in Hanoi and Saigon has been exactly the kind of refresh I needed. One of the month's highlights was surprising my partner for his...

Lately, I’ve found myself reflecting on what wealth really means. For a long time, I believed it was tied to financial success. Having more, earning more, achieving more. But these days, my definition of wealth has expanded in ways I never anticipated. Yes, financial stability matters. But I’ve come to realize that true wealth is so much more than money in the bank. It’s about having time. Time to pause, breathe, and experience joy, like those daily walks with Scruffy or the quiet mornings...

Hi Reader, I recently caught up with one of my awesome coaching clients, Rebecca Collins, and we had a chat about her journey from being a busy TV producer to running her own brand coaching business, the Conscious Communication School. Rebecca’s story is super inspiring, especially if you’re in that spot where you’re trying to figure out how to turn your skills into a business you love - while still keeping up with a full-time job. In our conversation, we talk about: How she went from not...