"There are so many coaches, consultants, and business owners out there. How can I ever stand out?"

I hear this question constantly, and I get it. When the market feels crowded, it's easy to think, "What could I possibly say that hasn't already been said?"

But there's always something that hasn't been fully addressed. Something that needs to be said...and your unique perspective is the key to finding it.

Instead of asking "How can I stand out?" try this:

"What's not being said in my industry that people need to hear?"

That's where true differentiation lies. It's not about reinventing the wheel or creating an entirely new business model (because let's be honest, most concepts are remixed versions of something that's already out there).

The real magic? It happens when you address the gaps - those things your ideal clients wish someone would talk about, but nobody is bringing it up.

When I started helping corporate professionals transition into entrepreneurship, I noticed something interesting. There were a ton of resources on how to launch a business. You could Google the steps or buy a course for the roadmap.

But what wasn't being talked about? The emotional and practical hurdles people face when leaving the security of a corporate job to build something on their own:

• The self-doubt
• The identity shift
• The fear of financial instability

I saw this gap and built my entire coaching approach around these emotional and practical realities. That's what made my work different, and more importantly, valuable to my clients.

Now you're probably thinking, “That’s great, but how do I find what’s not being said in my own space?”

Ask yourself these questions:

1. What do people in your industry talk about all the time? Where is everyone repeating the same ideas?​
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2. What frustrations are your clients experiencing? Are there parts of their journey that the typical advice isn’t addressing?​
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3. What conversations are missing? Look at common industry narratives and ask, “What’s being overlooked?”

The goal isn’t to create something brand new out of thin air.

It’s about seeing what’s already there and identifying where the conversation falls short.

When you find those gaps and fill them, that’s when your business will resonate on a whole new level.

Here's how I'm addressing the unspoken gaps in my industry:

💡 Most programs teach you the logistics of launching a business. What's not being said is how to navigate the emotional rollercoaster of leaving a stable job for the unknowns of entrepreneurship.

💡 Most content out there on productivity is about hustle and maximizing output. What's not being said is how to build a business that prioritizes rest and mental well-being.

💡 Most coaches teach you how to scale. What's not being said is that not everyone wants to run a massive company. Some of us want cozy, minimalist businesses that align with our desired lifestyle.

So, what needs to be said in your industry?

It's easy to feel like everything has already been said, but your perspective matters more than you realize. Take a moment to reflect:

• What needs to be said in your industry?
• What are your ideal clients not hearing enough of?

That's where your magic lies. That's what makes them say, "You get me better than anyone else."

That’s how you stand out. That’s how you build something people need.

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Lydia

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Whenever you're ready, here are 3 ways to work with me:

1. 🌟 One-to-One Coaching: A high-touch partnership where we'll work 1:1 to transform your corporate expertise into a thriving business. We'll create the foundation for true freedom – where your income, time, and decisions belong to you. Perfect for professionals who want personalized guidance and proven strategies to make their transition with confidence.
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2. 🎯Sweet Spot Strategy Session: A focused 90-minute intensive where we'll get crystal clear on your business idea and map out your escape plan. You'll walk away with an in-depth Sweet Spot Playbook, knowing exactly what business model suits your skills, which audience needs your expertise, and what steps to take next. Ideal if you're ready to move but need clarity on your direction.​
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3. 📘 The Escape Plan: This self-guided course gives you the frameworks, tools, and community support to transition from employee to entrepreneur – all at your own pace. Through guided lessons, you’ll explore your strengths, passions, and the impact you want to create, while developing a clear plan to transition into self-employment.

Need to chat about what you need? Click this link or the video below to leave me a private text, video, or voicemail sharing a bit about your business vision and what you’d love to create.