Hi, I'm Lydia! I help solopreneurs build tiny but mighty businesses they can run in 25 hours a week or less. Every month, I share real advice on simplifying your business, reclaiming your time, and creating more freedom without sacrificing income.
What If I Don't Want to Scale?
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I see a lot of successful entrepreneurs follow this trajectory: Sell out your 1:1 ➡️ Create a group program to scale your time ➡️ Write a book to reach a bigger audience ➡️ Build an empire And I totally get it. That path works for a lot of people. But what if I just want to stay at one-on-one? What if I enjoy that depth of work and it's just... enough? If my roster is full, I can celebrate. I don't have to do more work. I don't have to have more clients. I can just stay here and be happy with where my business is. It can be cozy. It can be just enough of the clients I need. I don't need to be famous or fill arenas. I want a beautiful, cozy business that gives me TIME. Time to actually spend with the people I love. Time to enjoy the fruits of my labor. Time to add more positive experiences to my life instead of my life being all about the business. I think this more quiet success, this more cozy "enough" success, isn't talked about as much. It doesn't have enough advocates. So I'm saying it...You don't have to constantly grow for the sake of growing if you don't want to. Your full roster can be the goal. Not a stepping stone to something bigger. Have you felt the pressure to grow bigger when you actually just want a cozy thing while maintaining good income? Hit reply and let me know what you think. Lydia |
Screw The Cubicle
Hi, I'm Lydia! I help solopreneurs build tiny but mighty businesses they can run in 25 hours a week or less. Every month, I share real advice on simplifying your business, reclaiming your time, and creating more freedom without sacrificing income.
I've been sharing over the last few weeks that I'm focusing my business on established solopreneurs, people who already have businesses but need help simplifying what they've built. And that means I need to make a practical decision about capacity. I can't serve both audiences well at the same time. Beginners need different support than someone who's been in business for 2-3 years +. It's different frameworks, different conversations, and different energy. So I'm choosing to specialize. Which...
I've been working with solopreneurs for over a decade now, and I want to share a pattern I keep seeing. Someone comes to me feeling stuck or overwhelmed in their business. They tell me they need help with marketing, or they need a better system, or they're not sure how to scale. And then we start talking, and I realize...they don't actually need more. They need less. Their business doesn't need to grow. It needs to be simplified. But we're all so conditioned to think that the answer to any...
My monthly newsletter sent at the end of every month, to stay connected and inspire reflection for creating meaningful work and a purpose-driven business. Hi Reader, What a whirlwind May has been! I'm sitting here in Bali with a huge smile on my face thinking about all the amazing things that happened this month. First up - Singapore! OMG, I finally made it there and had the most incredible meetup with some of my community. There's seriously nothing like meeting people face-to-face after...